Assignment No. - 7

Case Analysis:
As this Tesco.com case study shows, the retailer Tesco is recognized as the worlds largest online grocer and it has an annual turnover of £1 billion online in the UK. It has been even launched in other countries, internationally and is diversifying into non-food categories also.

Its profit increased by 37% to ₤21 millionIts online sales in the first half of the year were ₤401 millionTesco.com receives 170,000 orders each weekTesco.com including various non-foods ranges (for example, books, DVDs and electrical items) and the telecoms businesses and Personal Finance, as well as services offered in partnership with specialist companies, such as dieting clubs; flights and holidays, music downloads, gas, electricity and DVD rentals.Tesco.com recognized as the worlds largest online grocer and its mean competitor are Asda.com,Sainsburys , Ocado , ALDI-UKTesco introduced a clothing web site (Www.clothingattesco.com)Taylor Nelson Softres Super Panel (see htip://superpanel.tns-global.com).Hitwise listing since their strategy has been to focus on retail formats.NMA (2005c) Quotes Nigel Dodd, marketing director at Tesco.com, as saying: 'These are invaluable sources as we have such a strong customer base".

Customers can choose the product they want on a new website or from a new catalogue and then order in one of three ways:

1. Online via the Tesco.com website
2. By phone
3. In selected stores at the new Tesco Direct desks

Tesco Competitors:Tesco currently leads the UK’s other leading grocery retailers in terms of market share.Asda.com now seems to be performing in a consistent manner online to its offline presence. However, Sainsburys online performance seems to be significantly lower compared to its offline performance. Some providers such as Ocado which originally just operated within the London area have a strong local performance